Series B SaaS - Case Study
Unlock Your Business Potential: GTM Alignment That Converts
Client Overview
Client Type: Series B SaaS Company
Team Size: 3-person marketing team
Focus: GTM Alignment, Signal-Based Engagement, Revenue Attribution
Where They Were Stuck
The Challenges
Despite creative campaigns and a solid ICP, the company wasn’t generating pipeline. The gaps were clear:
- Campaigns looked great but didn’t convert to meetings
- SDRs were disconnected from marketing’s messaging
- No sequencing strategy behind content engagement
- Martech stack (Clearbit + HubSpot) wasn’t wired for conversion
Our Approach
Twelftree Consulting rebuilt the pipeline motion around alignment, signals, and systemisation:
- Audited full GTM workflow from ad impression to SDR follow-up
- Built a unified messaging map across content, ads, and outbound
- Rewired martech to surface engagement signals (clicks, visits, downloads)
- Trained SDRs to use those signals to trigger warm, high-context outreach
- Created attribution clarity for board reporting — content-to-revenue tracking
Business Impact
- 27% increase in SQLs from outbound within 8 weeks
- 3x higher reply rates when outbound was aligned to campaign themes
- CMO could finally show clear content-to-revenue pathways to the board
- Campaigns no longer stopped at awareness — they generated conversations
Want GTM Alignment That Turns Clicks into Clients?
We help SaaS teams unlock pipeline by aligning content, signals, and outbound around a strategy.
“It’s the first time I’ve seen our campaigns actually turn into conversations. We finally built GTM alignment — not just great creative.”
– CMO, Series B SaaS Company
Contact Us Today
Ready to take your business to the next level? Contact us today to learn more about our consulting services and how we can help you achieve your goals.
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