Unlock Your Business: Loyalty-Led Growth in B2B Print

Despite a strong base of repeat customers, the firm struggled to scale beyond transactional selling. Core challenges included:

• Heavy reliance on ad-hoc sales and repeat orders
• No structured loyalty programme to retain or grow accounts
• Struggled to convert competitor accounts
• Limited predictability in forecasting and growth

Twelftree Consulting designed a scalable UK growth engine focused on loyalty, automation, and strategic client acquisition:

• Developed a reward-tier system that linked spend and loyalty to service upgrades
• Built a CRM-led loyalty tracker to monitor growth and surface upsell triggers
• Launched segmented outreach to procurement leads with high-conversion messaging
• Rolled out switching incentives to reduce friction for competitor conversions

The strategy delivered tangible commercial results and unlocked new growth levers:

• 40% increase in customer retention through structured loyalty progression
• Predictable forecasting through account-based tier visibility
• New business acquisition surged through targeted switching campaigns
• Improved ROI from marketing with CRM visibility and sales alignment

“Our sales used to be reactive — now we’ve got a full engine behind loyalty and new business. Twelftree helped us win new contracts, grow existing accounts, and finally tie rewards to real value.”
– Commercial Director, UK Print Services