Unlock Your Potential: SDR Systems That Scale Results

Despite strong talent, their outbound pipeline was flat. It wasn’t a people problem — it was a systems one:

• No consistent outreach structure — every SDR had their own approach
• Disconnected marketing campaigns and sales efforts 
• Manual personalisation was inefficient and inconsistent
• Outreach, Apollo, and HubSpot were underutilised or misaligned
   

Twelftree Consulting deployed a playbook-driven system to unify outbound, sync with marketing, and unlock scale:

• Built a library of shared templates, persona maps, and vertical sequence 
• Linked outbound messaging directly to active campaigns and content
• Created a full-funnel performance dashboard with reporting by touchpoint
• Activated warm leads from content and ad engagement with contextual follow-ups
• Reduced SDR ramp time by embedding repeatable onboarding systems
   

• 2x increase in qualified meetings booked in just 45 days
• SDR ramp time dropped from 3+ weeks to just 6 days
• Full alignment between marketing signals and sales follow-up
• Executive team approved roll-out of the system to APAC region