B2B Sales & Scale Newsletter
Issue #1
The Issue #1 edition of the SaaS & Scale Newsletter from Twelftree Consulting — a leading B2B sales and marketing agency — delivers deep insight into the strategies driving SaaS growth. From Notion’s APAC expansion to India’s booming SaaS ecosystem, Oracle’s cloud breakthrough, and AI’s growing role in secure, scalable platforms, this roundup covers it all. Whether you're a SaaS founder, commercial lead, or GTM strategist, this edition unpacks global developments and actionable trends to help your business scale smarter and sell faster.
Issue #2
In this edition #2 of the SaaS & Scale Newsletter, Twelftree Consulting — a leading B2B sales and marketing agency — breaks down the week’s most strategic SaaS developments. From Klarna’s IPO ambitions and ESG-driven fintech to AI infrastructure and vertical SaaS wins like Voize, we explore what’s fueling growth, funding, and GTM success in 2025. Plus, get a practical Sales & Marketing tip focused on conversion, not clicks. Whether you're seed-stage or scaling, this roundup delivers real-world insights to help you sharpen your outbound and strengthen your strategy.
Issue #3
In this week’s #3 Edition, Twelftree Consulting — a growth-focused B2B sales and marketing agency — explores the real-world impact of Trump’s new tariffs on SaaS business models, Salesforce’s AI voice tech acquisition, and Gong’s path toward IPO. From geopolitical risks to content-led growth trends and AI-driven sales enablement, Issue #3 delivers actionable insights for founders, CROs, and GTM leaders navigating today’s shifting SaaS landscape. Plus, don’t miss this week’s Sales & Marketing Hot Tip: creating content that converts — not just educates.
Issue #4
In this week's #4 edition, Twelftree Consulting breaks down the biggest headlines shaping B2B software. We cover how over 100 SaaS firms are feeling the squeeze from AI-native disruption, OpenAI’s massive $3B acquisition of Windsurf, and key insights into SaaS valuations for 2025. With funding updates, GTM shifts, and a tactical AI-powered engagement tip, this is your essential read for sales, marketing, and RevOps leaders navigating SaaS growth today. If you’re building or scaling a SaaS company, don’t miss this one.
Issue #5
In edition #5 Twelftree Consulting — a B2B sales and marketing agency — uncovers major SaaS shifts including the move to usage-based pricing, multi-million dollar cybersecurity acquisitions, and agent-led SaaS management. This roundup is crafted for founders, revenue leaders, and GTM teams who want weekly insights on how AI, GTM models, and leadership changes are transforming the SaaS space. Whether you're optimising pricing or strengthening pipeline generation, this issue delivers clear, actionable trends to scale smarter in 2025.
Issue #6
In Issue #6, Twelftree Consulting — a leading B2B sales and marketing agency — explores the latest SaaS industry shifts, including the rise of autonomous AI agents, £17M+ funding rounds, and growing security concerns from global institutions like JPMorganChase. If you're a SaaS founder or GTM leader looking to stay ahead in 2025, this issue delivers actionable insights to help you build secure, scalable, and AI-ready growth strategies. Stay sharp, stay human, and scale smarter.
Issue #7
In this week's edition, we unpack the biggest B2B SaaS stories reshaping growth strategies. From Salesforce’s bold AI rebrand and Gavin Patterson’s return to the boardroom, to an AI-fuelled M&A wave across India’s SaaS scene — this issue is packed with insights for GTM leaders, founders, and marketers. Twelftree Consulting, a specialist sales and marketing agency for B2B, decodes what these trends mean for your GTM engine, brand positioning, and AI adoption strategy. If you're building in SaaS, start here.
Issue #8
In this weeks edition, we break down the biggest B2B SaaS stories shaping growth in 2025. From autonomous AI agents and ServiceNow’s $1B AI ambitions to Snowflake’s financial dominance and cybersecurity warnings from JPMorganChase — Twelftree Consulting offers sharp analysis for revenue leaders, marketers, and founders. As a leading B2B sales and marketing agency, we help companies scale smarter by understanding how AI, GTM shifts, and funding momentum influence pipeline and positioning. Ready to stay ahead? Dive in now.
Issue #9
In this week's edition, we spotlight Freshworks’ bold push into agentic AI, the Commvault security breach shaking global SaaS confidence, and how usage-based pricing is reshaping business models. As a leading B2B sales and marketing agency, Twelftree Consulting delivers weekly insights to help founders, revenue leaders, and marketers navigate the evolving AI-SaaS landscape. Plus, we're excited to introduce Kristie Twelftree as our new Marketing Director—strengthening our ability to help businesses scale smarter and faster.
Issue #10
In this edition, we break down the most impactful shifts in B2B SaaS — from OpenAI’s full-stack enterprise push and Salesforce’s modular GTM pivot to a bootstrapped vertical SaaS win and Sequoia’s blunt survival memo. As a results-focused sales and marketing agency for B2B SaaS, Twelftree Consulting delivers the clarity founders, revenue leads, and GTM teams need to scale smarter. With 400+ subscribers and growing, we help you cut through the noise, refine your strategy, and accelerate growth.
Issue #11
This week's edition kicks off with something fun — The SaaS Founder Puzzle, a Where’s Wally–style visual challenge celebrating the chaos of GTM life. But we’re not just playing games. From Notion’s PLG slowdown and the rise of contract SDRs, to Freightify’s $10M ARR win and the impact of new EU AI regulations — we unpack what’s really driving B2B success in today’s market. As a leading B2B sales and marketing agency, Twelftree Consulting gives SaaS founders the GTM clarity they need to cut through noise, grow pipeline, and convert with confidence.
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