Persona & TAM Development
Develop Detailed Buyer Personas and Define Your Market
Understanding who your buyers are and the full scope of your potential market is crucial to any successful outreach strategy. At Twelftree Consulting, we combine Persona Development and Total Addressable Market (TAM) Analysis to ensure your outreach efforts are precisely targeted and aligned with the right audience.
Top 3 Challenges We Address:
- Lack of clarity about who the decision-makers are within your target companies.
- Struggling to identify the full scope of your potential market.
- Engaging with the wrong audience, leading to missed opportunities.
Our Persona & TAM Solution:
Develop Detailed Buyer Personas and Define Your Total Addressable Market for Maximum Impact
Our Solution:
We conduct in-depth research to develop detailed buyer personas, ensuring that your outreach is tailored to the needs and pain points of key decision-makers. Alongside this, we help define your TAM, giving you a clear picture of the full market potential for your product or service, so you can focus your efforts on the most promising opportunities.
What We Offer:
- Buyer Persona Development
We create detailed buyer personas that reflect your ideal customers' demographics, pain points, motivations, and decision-making processes. These personas help guide your outreach strategies, ensuring your messaging resonates with the right people.
- TAM Analysis
Our TAM analysis helps you understand the full scope of your addressable market. We break down your market by region, industry, and segment, allowing you to focus your resources on the most promising opportunities.
- Market Segmentation & Prioritisation
We segment your TAM by identifying key industries, regions, and buyer types that align with your business goals. This segmentation helps you prioritise efforts on the most lucrative markets and customers.
- Cross-Departmental Alignment
By aligning your marketing and sales teams around a clear set of personas and market targets, we ensure your outreach efforts are consistent and focused on high-value prospects.
- Data-Driven Insights
We leverage data from your CRM, previous campaigns, and market research to inform your personas and TAM analysis, ensuring that your strategy is based on real-world insights and trends.
Let's Talk!
Ready to target the right decision-makers and expand your market reach?
Check out which option is best for you and then book an intro with one of the team.
Unlock Revenue. Start With a Free Audit.
Unlock revenue with a no-fluff LinkedIn or SEO audit.
We’ll analyse your outreach or traffic strategy and show you what’s blocking growth — no pitch, just value.