Persona & TAM Development
Persona & TAM Development for B2B Growth
Winning the B2B sales and marketing war starts with knowing exactly who to target. At Twelftree Consulting, we combine Persona Development and TAM Analysis to arm your outreach with the precision, focus, and firepower it needs to convert.
Top 3 Challenges We Address:
You're Targeting Everyone — and Converting No One
You're Targeting Everyone — and Converting No One
You're Targeting Everyone — and Converting No One
Without clear personas, your outreach is scattered and generic. We help you define exactly who your buyers are, how they behave, and what messages make them act.
Your TAM Is a Guess, Not a Growth Plan
You're Targeting Everyone — and Converting No One
You're Targeting Everyone — and Converting No One
Too many teams rely on rough assumptions or limited data. We build a validated, segmented Total Addressable Market that reveals your real opportunities—and helps prioritise them.
Your Messaging Misses the Mark
You're Targeting Everyone — and Converting No One
Your Messaging Misses the Mark
Even the best outreach fails if it speaks to the wrong person, at the wrong time, in the wrong way. Our persona insights uncover the pain points, triggers, and language that truly convert.
Our Persona & TAM Solution:
Develop Detailed Buyer Personas and Define Your Total Addressable Market for Maximum Impact
Our Solution:
At Twelftree Consulting, we dig deeper than surface-level demographics. Through rigorous research, we develop detailed buyer personas that go beyond job titles—capturing motivations, pain points, buying triggers, and decision journeys. In parallel, we map your Total Addressable Market (TAM), giving you a clear, data-backed view of where the real revenue lies.
The result? Sharper targeting, stronger messaging, and a focused outreach strategy that drives pipeline—not just noise.
What We Offer:
- Buyer Persona Development
We build comprehensive buyer personas grounded in real data—covering roles, challenges, motivations, buying behaviours, and content preferences—so every outreach message speaks to the right person with the right hook.
- TAM Analysis
Our TAM analysis defines the full commercial potential of your market. We break it down by geography, sector, and buyer group to uncover where the biggest growth opportunities actually are.
- Market Segmentation & Prioritisation
We segment and tier your market by revenue potential, fit, and strategic relevance—helping you focus on high-value targets and avoid wasted effort on low-return segments.
- Cross-Departmental Alignment
We align your sales and marketing teams around shared definitions of who you're targeting and why—creating consistency across campaigns, channels, and conversations.
- Data-Driven Strategy
We pull insights from your CRM, past campaign performance, market data, and sales feedback to build strategies rooted in reality—not assumptions.
Let's Talk!
Ready to target the right decision-makers and expand your market reach?
Check out which option is best for you and then book an intro with one of the team.
Check out our recent blog post on Persona Development
At Twelftree Consulting, we help businesses move beyond static personas to build dynamic, actionable Ideal Customer Profiles. Our ICP frameworks uncover not just who your buyers are—but how they think, what influences them, when they engage, and why they act.
We map the full buying ecosystem, identifying both decision-makers and hidden influencers, while surfacing key behavioural triggers, pain points, and messaging hooks. These insights power AI-driven outreach that’s not only personalised—but effective at scale.
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