Marketing Agency - Case Study
Unlock Your Business : Seamless EMEA Sales Expansion
Client Overview
Client Type: Global B2B Marketing Agency
Industry: Marketing Services
Focus: EMEA Expansion, Sales Activation, GTM & Delivery Alignment
Where They Were Stuck
The Challenges
A successful agency wanted to expand into EMEA but faced major barriers:
- No regional expertise or local market GTM playbook
- Sales and delivery teams were misaligned, risking reputation
- No outbound strategy tailored to local buyer behavior
- Lacked visibility into scalable growth pathways across markets
Our Approach
Twelftree Consulting delivered a full-stack go-to-market rollout built specifically for EMEA market dynamics:
- Developed a region-specific sales strategy tailored by country
- Embedded directly into cross-functional delivery teams to ensure sales promises matched execution
- Created localised outbound campaigns with refined messaging, tone, and cadence per region
- Aligned GTM strategy with operational capacity for a seamless customer journey from contact to onboarding
Business Impact
- Sales activation in under 30 days, outperforming typical market entry timelines
- Repeatable pipeline framework created for long-term growth
- Reduced internal strain between sales and delivery through full GTM-ops integration
- Protected brand consistency across new markets during a critical scale-up phase
Want to Expand into EMEA Without the Guesswork?
We help agencies and consultancies launch with confidence using region-specific playbooks
“We started generating sales almost immediately. The strategy was sharp, the leadership collaborative, and the result? Seamless expansion — and it actually worked.”
– COO, Global Marketing Agency
Contact Us Today
Ready to take your business to the next level? Contact us today to learn more about our consulting services and how we can help you achieve your goals.
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