If you can't explain it to a six-year-old, you don't understand it yourself.

Comparing two versions of something to see which performs better.

Focusing marketing on specific high-value accounts.

Deciding which marketing efforts get credit for a sale.

Budget, Authority, Need, Timing - A method for qualifying leads.

Percentage of people who visit your website and leave without interacting.

A fictional profile of your ideal customer.

Customer Acquisition Cost - The cost of acquiring a customer, including marketing and sales expenses.

The percentage of customers who stop using your product or service.

Customer Lifetime Value - The total revenue you can expect from a single customer.

The percentage of people who take a desired action (e.g., signing up or buying).

Activities aimed at creating awareness and interest in your product or service.

A series of automated messages sent over time to nurture leads.

The level of interaction with your content (likes, shares, comments).

A pop-up triggered when someone is about to leave a website.

Content that stays relevant over time.

Offering a basic version of a product for free, with paid upgrades.

The stages a potential customer goes through, from awareness to purchase.

Content you give access to only after users provide information (e.g., email address).

A strategy for launching a product and acquiring customers. Solutions that meet their specific needs.

Transitioning a lead from marketing to sales for follow-up

Tailoring marketing efforts to the individual customer.

Ideal Customer Profile - A detailed description of your perfect customer.

Attracting customers by creating valuable content.

The number of times your ad or content is displayed.

Visualising the steps a customer takes from awareness to purchase.

Key Performance Indicator - A measurable goal to track success.

Ranking prospects by how likely they are to become customers.

A group of people similar to your existing customers, used for targeted marketing.

Marketing Qualified Lead -  A lead deemed ready to be passed to sales.

Middle of Funnel - The stage where leads evaluate their options.

Using tools to streamline repetitive marketing tasks.

A measure of how likely customers are to recommend your product.

A series of messages to build trust with prospects over time.

Reaching out directly to prospects through ads, calls, or emails.

Creating a seamless customer experience across multiple platforms.

A problem or challenge your customer is facing.

The stages a lead progresses through in the sales process.

Tailoring marketing to an individual's preferences.

A sales target set for a specific period.

Return on Investment - The value gained from a marketing or sales effort compared to its cost.

Showing ads to people who have already interacted with your brand.

Software as a Service - Software delivered via subscription over the internet.

Dividing your audience into smaller groups based on shared traits.

How often customers keep using your product.

Total Addressable Market - The total revenue opportunity for a product.

The stage where potential customers become aware of your product.

Encouraging customers to purchase higher-tier or additional products.

Unique Selling Proposition - What makes your product different and better.

Metrics like social media likes that look good but don’t directly impact revenue.

A clear statement of the benefits your product provides.

The percentage of deals closed out of total opportunities.

A series of automated tasks triggered by specific actions.

Selling complementary products to an existing customer.

Year Over Year - Comparing metrics from one year to the next.

A situation where one person’s gain is another person’s loss.