Enterprise SaaS - Case Study
Unlock Your Business Potential: Precision-Led SaaS Expansion
Client Overview
Client Type: Global B2B SaaS Company
Industry: Enterprise Software
Focus: EMEA Pipeline Growth, Market Strategy, Persona Development
Where They Were Stuck
The Challenges
This SaaS company had strong products and leadership support — but struggled to activate pipeline across EMEA due to:
- Unfocused Targeting: Efforts spread too thin across all EMEA markets
- Weak Persona Development: Messaging missed the mark with key decision-makers
- Manual Sales Workflows: Disconnected systems led to friction and inefficiency
Our Approach
Twelftree Consulting built a focused, data-led go-to-market engine tailored to EMEA expansion:
- Conducted deep TAM/SAM/SOM analysis to prioritise high-potential markets
- Built role-specific personas with regional pain points, objections, and triggers
- Launched targeted outreach using channel- and segment-specific messaging
- Redesigned sales workflows and tech stack to remove bottlenecks and scale conversion
Business Impact
- Built a clear Ideal Customer Profile (ICP) model to focus on the highest-probability accounts
- Created consistent, regionalised messaging across the entire sales funnel
- Developed a scalable GTM playbook for new EMEA territories
- Increased conversion efficiency through smarter workflows and sales prioritisation
Want to Scale Across EMEA with Precision?
We help SaaS companies build strategic, data-led systems that fuel pipeline growth
“Michael made an outstanding impact. From persona development to pipeline workflows, everything became sharper, more aligned, and grounded in data. The EMEA strategy didn’t just get built — it got traction.”
– Chief Revenue Officer, Global SaaS Company
Contact Us Today
Ready to take your business to the next level? Contact us today to learn more about our consulting services and how we can help you achieve your goals.
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