Marketing & Account-Based Marketing
B2B Account-Based Marketing & Strategic Outreach That Wins
Turn strategy into pipeline with multi-channel outreach campaigns, persona-driven messaging, and ABM programs built to influence high-value decision-makers across every buying stage.
Top 3 Challenges We Address:
Reaching the Right Buyers, Not Just Anyone
Reaching the Right Buyers, Not Just Anyone
Reaching the Right Buyers, Not Just Anyone
Spray-and-pray marketing wastes time and budget. We solve the challenge of low-quality outreach by identifying and targeting only the most relevant accounts and stakeholders—those with budget, authority, and intent to act.
Messaging That Misses the Mark
Reaching the Right Buyers, Not Just Anyone
Reaching the Right Buyers, Not Just Anyone
Generic messaging falls flat with senior B2B decision-makers. We solve this by crafting persona-driven content that speaks directly to Sales Directors, CIOs, and Heads of RGM—rooted in their real-world pain points and priorities.
Siloed Sales & Marketing Efforts
Reaching the Right Buyers, Not Just Anyone
Siloed Sales & Marketing Efforts
When sales and marketing work in isolation, results suffer. We unify both functions under a shared strategy—using aligned messaging, consistent outreach, and measurable outcomes that drive revenue, not just clicks.
Our Multi-Channel Outreach Solution:
Amplify Your Brand Reach with Strategic Marketing
At Twelftree Consulting, we design and deliver strategic outreach programs that connect your brand with high-value B2B decision-makers—turning cold accounts into qualified opportunities.
- Persona-Led Messaging That Converts
We build messaging frameworks based on deep persona insight. Every touchpoint is tailored to the real needs, language, and buying behaviour of Sales Directors, CIOs, and Heads of RGM, ensuring relevance from first contact to final close.
- Strategic Account Targeting
Using TAM analysis and data-led segmentation, we focus your outreach on the accounts that matter most. No wasted effort—just smart targeting that prioritises budget-ready, influence-heavy decision-makers across your chosen markets.
- Multi-Channel Execution at Scale
We activate campaigns across email, LinkedIn, paid media, and retargeting. This ensures your message lands wherever your buyers are active—creating familiarity, consistency, and impact throughout the sales journey.
- Full-Funnel Analytics and Optimisation
We provide visibility across every campaign. From open rates to conversion data, our analytics drive continuous improvement—so your outreach becomes more effective, efficient, and revenue-focused over time.
Let's Talk!
Ready to expand your brand’s visibility and engage high-value accounts?
Check out which option is best for you and then book an intro with one of the team.
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